Social Media Policy


We use social media across all of our work here at Pregnancy Sickness Support. We use it to campaign, to raise awareness of the condition, to ask people to support our events and lots of other things too. It’s a great way of reaching lots of people and making sure they know all about our work.

A lot of our volunteers, supporters and staff are all on social media too. They use it to help share information about Pregnancy Sickness Support but also their private lives.

We have a strong presence on Facebook, Twitter and Instagram and find that social media is allowing us to support more and more people living with NVP and HG each year. And by connecting with us on social channels, and sharing positive stories, you can really help us spread the word. We encourage the responsible use of social media. This policy is to set out what we expect from you as our volunteers when using social media. It is important to remember that we are all ambassadors for the charity and that social media is never private.

This policy aims to:

  • give clear guidelines on what you can say about the charity
  • comply with relevant legislation and protect you as a volunteer
  • help you draw a line between your private lives and your volunteering work
  • protect the charity against liability for the actions of volunteers
  • be clear about sensitive issues such as monitoring and explain how problems with inappropriate use will be addressed.
  1. Policy statement

1.1 We recognise that the internet provides unique opportunities to participate in interactive discussions and share information on particular topics relevant to our work using a wide variety of social media, such as Facebook, Twitter, and blogs. This policy aims to protect anyone volunteering with us in any role and to encourage you to take responsibility for what you write, exercise good judgment and common sense 

  1. Who is covered by the Policy?

2.1 This policy covers Volunteers, Staff and Trustees

  1. Scope and purpose of the Policy

3.1 This policy deals with the use of all forms of social media – including Facebook, YouTube, Twitter,  Instagram and all other social networking sites – and all other internet postings including our forum.

3.2 It applies to the use of social media both for volunteering and personal purposes, whether while volunteering or otherwise. The policy applies regardless of whether the social media is accessed using our IT facilities and equipment or equipment belonging to volunteers.

3.3 If you are found to be in breach of this policy the Senior Support and Development Coordinator will have the right to address this.

3.4 You may be required to remove postings which are deemed to constitute a breach of this policy.

3.5 This policy links to all other policies therefore social media should never be used in a way that breaches any of our other policies such as equal opportunities and data protection.

  1. Personnel responsible for implementing the Policy

4.1 The Senior Support and Development Coordinator and Support and Development Coordinator have a specific responsibility for operating within the boundaries of this policy, ensuring that all volunteers understand the standards of behaviour expected of them and taking action when behaviour falls below this.

4.2 All volunteers are responsible for the success of this policy and should ensure that they take the time to read and understand it. Any misuse of social media or questions regarding the content or application of this policy should be reported to the Senior Support and Development Coordinator and Support and Development Coordinator.

4.3 Any content which raises a safeguarding concern must be reported to your volunteer manager in line with the reporting procedures outlined in Pregnancy Sickness Support Safeguarding Policy.

  1. Guidelines for responsible use of social media

The following sections of the policy provide volunteers with common-sense guidelines and recommendations for using social media responsibly and safely.

5.1 We want you to help protect our business reputation. Volunteers must not post disparaging or defamatory statements about:

  • Pregnancy Sickness Support
  • Pregnancy Sickness Support staff, our clients, volunteers or members past or present
  • suppliers and vendors
  • other affiliates and stakeholders.

Volunteers should also avoid social communications that might be misconstrued in a way that could damage our reputation, even indirectly.

5.2 You are personally responsible for what you communicate on social media – as part of your role or on personal sites. Remember that what you put on social media will be available to be read by anyone including colleagues, volunteers, future employers and people you don’t know for a long time. Keep this in mind before you post content. And if in doubt, don’t post it.

5.3 If you plan to use a photo or a quote from someone on social media, you must obtain their consent first.

5.4 There is no obligation for volunteers to link their personal social media to any Pregnancy Sickness Support social media account but linking to the organisation can help raise awareness of the charity.

5.5 We’re happy for you to share that you are one of our volunteers but ask that you state that your views are your own do not represent those of the charity. For example, you could state ‘all views my own’.

5.6 You are responsible for the privacy settings of any social media sites you use and should ensure they are set to the appropriate level if you wish to limit who can see your information.

5.7 Remember that you must respect confidentiality at all times and protect confidential information. You should be mindful of Data Protection issues, if in doubt speak to the Support and Development Coordinators. Confidential information includes things such as unpublished details about our work, details of current projects, future projects, financial information or information held on our supporters, staff or volunteers. If in doubt, speak to the Senior Support and Development Coordinator.

5.8 It is acceptable to extend and accept Facebook friend requests from sufferers you are supporting if you are comfortable doing so. Please refer to the Boundaries guidance for more information.

5.9 Using social media direct messaging services to peer support a sufferer is acceptable if that is agreeable with the sufferer. All sufferers being peer supported in an official capacity have to be registered with the charity via the Senior Support and Development Coordinator / Support and Development Coordinator, if you are supporting an HG sufferer outside of the registered peer support network e.g. via the Facebook support group you must make it clear you are working as an HG survivor and not a registered volunteer with the charity and are not covered by the charity’s insurances.

5.10 All conversation threads and support conversations including groups must be deleted from volunteer devices as soon as support has ended - this includes Direct Messaging, text Messages and Whats App groups.

5.11 We ask that all volunteers are alert and report any negative posts regarding Pregnancy Sickness Support to the Senior Support and Development Coordinator / Support and Development Coordinator, as soon as they are identified who will address them appropriately.

5.12 If you are uncertain or concerned about any post you’re about to make, don’t post it. Speak to the Senior Support and Development Coordinator first.


"The helpline was really comforting, and the volunteer peer supporter was so kind, and gave practical support for my GP appointment.."

Did you know?

Use an holistic approach to assessing women, including perinatal mental health support, and recognise that no one measure, including ketones, can reliably assess severity of HG